{"id":1,"date":"2020-02-19T18:27:41","date_gmt":"2020-02-19T18:27:41","guid":{"rendered":"https:\/\/www.color.zone\/ru\/?p=1"},"modified":"2020-04-15T15:08:17","modified_gmt":"2020-04-15T15:08:17","slug":"branding-for-nail-salons-gr","status":"publish","type":"post","link":"https:\/\/www.color.zone\/ru\/branding-for-nail-salons-gr\/","title":{"rendered":""},"content":{"rendered":"
\"Logo.<\/span><\/div>
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Brand strategy, visual identity and messaging platform for LUCKY YOU, nail salons.<\/h2>\n

The salons are in Moscow, Russia, and the naming is very catchy, playing with the double meaning, considering translation. The word \u201clucky\u201d means \u201cnail polish\u201d in Russian. So the logo design was determined starting from the first briefing meeting.
The letter \u201cO\u201d in YOU we have transformed in nail-shaped four leaf clover. While the font is very feminine and thin.
The four coloured palette gives us an opportunity to use different colors in the identity range, including the interior and the original packaging design.<\/p>\n<\/div>

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\"Nail<\/span><\/div>
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\"Logo<\/span><\/div>
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