{"id":1434,"date":"2020-04-02T08:57:34","date_gmt":"2020-04-02T08:57:34","guid":{"rendered":"https:\/\/www.color.zone\/ru\/?p=1434"},"modified":"2020-04-15T15:08:49","modified_gmt":"2020-04-15T15:08:49","slug":"beauty-and-the-bea","status":"publish","type":"post","link":"https:\/\/www.color.zone\/ru\/beauty-and-the-bea\/","title":{"rendered":""},"content":{"rendered":"
\"Cinderella<\/span><\/div>
<\/div><\/div><\/div>
\"Beauty<\/span><\/div>
<\/div><\/div><\/div>
\"Navigation<\/span><\/div>
<\/div><\/div><\/div>
\"Lancelot<\/span><\/div>
<\/div><\/div><\/div>

image!<\/h2>\n

Visual identity, graphic system and promo campaign concepts for the image! hair salons.<\/p>\n

Color.Zone has refreshed the image! brand, creating a new visual identity and developing the further tactic campaigns. The identity pattern is simple: you see thin lines are playing hair as the basic visual elements. The brand is colorless, and turnes completely into the graphics, to make a sharp expression of hair itself.<\/p>\n<\/div>

<\/div><\/div><\/div>

The new tactic campaign starts with the question: what is your image!? Customer can recognise heroes from the well-known stories. Campaign make a point that everybody should have a nicely done haircut.<\/p>\n

A key point in developing this campaign was to create a system based on the series.<\/p>\n<\/div>

<\/div><\/div><\/div>
\"Stool<\/span><\/div>
<\/div>
<\/div><\/div>
<\/div>
\"Tshirt<\/span><\/div>
<\/div><\/div><\/div>
\"Magazines<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,22,1],"tags":[],"class_list":["post-1434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best","category-branding","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.color.zone\/ru\/wp-json\/wp\/v2\/posts\/1434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.color.zone\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.color.zone\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.color.zone\/ru\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.color.zone\/ru\/wp-json\/wp\/v2\/comments?post=1434"}],"version-history":[{"count":12,"href":"https:\/\/www.color.zone\/ru\/wp-json\/wp\/v2\/posts\/1434\/revisions"}],"predecessor-version":[{"id":1682,"href":"https:\/\/www.color.zone\/ru\/wp-json\/wp\/v2\/posts\/1434\/revisions\/1682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.color.zone\/ru\/wp-json\/wp\/v2\/media\/1561"}],"wp:attachment":[{"href":"https:\/\/www.color.zone\/ru\/wp-json\/wp\/v2\/media?parent=1434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.color.zone\/ru\/wp-json\/wp\/v2\/categories?post=1434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.color.zone\/ru\/wp-json\/wp\/v2\/tags?post=1434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}